Access our 2023 glamping market insights report

Run a glamping site or think about investing in one? Learn from our market leading insights.

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What will you find our report?

In late 2022 we completed a number of surveys asking Wigwam Holidays customers and potential prospects questions relating to their identity, personal circumstances, booking decisions and booking experience. This report looks at the following topics:

  • Travel time to site

  • Sites used to book holidays

  • Where they first heard about Wigwam Holidays

  • Repeat Bookings

  • Gender Booking Bias

  • Customer Age

  • Customer Marital Status

  • Customer Employment Status

  • Are you most likely to book a glamping holiday with

  • What are your motivations when choosing a glamping site?

  • What matters most when booking your glamping holiday?

  • Is there a time of year you wouldn't go glamping?

  • What is your budget for a 2-night glamping break?

  • How important is having a wood-burning fire to your glamping experience?

  • Is having an en-suite bathroom essential to your glamping experience?

Wigwam Holidays

Our sister company - Wigwam Holidays - is one of the largest glamping brands in the UK, with thousands of customers choosing to holiday at its locations every year. Each year, we survey these customers to glean insights on current and future trends within the UK glamping industry. We look at who’s booking with us, what sort of cabins they want, how far they’re willing to travel and much more. Use our insights to help guide your glamping investments and business decisions.