The Glamping Business Setup Guide
- The 12 Steps -
Marketing Your Glamping Business
How to market your glamping business
Your site is underway and it's now time to think about how you are going to let people know what you’re all about and get them to book holidays at your new glamping site.
Marketing your site is about delivering a clear and attractive message to your customers. Why should they visit your site? For this, you will need to think about what you want your brand to look like and commission someone to design you a logo and website. This is something we would thoroughly recommend, DIY branding that doesn't look good will turn people away from your glamping site.
Next, you’ll want to think about how people are likely to find your site. With the internet now taking centre stage in our lives, it will be useful for you to think about what your customer buyer journey looks like. What might they be searching for and how can you bring your business to their attention at the right time? Much of this can be done through search engine optimisation (SEO) and a good digital advertising strategy. If this doesn't sound like your cup of tea, it would be worth thinking about outsourcing this kind of work to a marketing agency.
You will also need to develop good social media accounts for your business. That means an active Instagram, Facebook and TikTok account regularly updated with fresh new content. Your social media marketing is a great way for customers to find and connect with your site.
Wigwam® Holidays can do this and more for both you and your glamping business, with our state of the art booking systems, in house marketing team and most importantly, our huge existing customer base. With over 80 sites, Wigwam® Holidays is the UK’s No.1 Glamping Brand, at the forefront of Cabin Design and the delivery of Great Holidays in the Great Outdoors.